If they have been diving deep into product info, directing them to a blog about real use of that product (like a DIY guide or a lookbook) can be useful. If the customer profile shows they are motivated by price, display a banner on your reasonable shipping options (especially if you have a “free shipping over $50” type of deal). The time-on-site, number of page views, number of reviews read, and other browsing behavior can indicate a customer is interested but has a slight fear of commitment. Several factors can help spot such a customer. If you don’t, the customer may simply abandon their journey and vanish. The biggest online e-tailers don’t have a way to nudge them along, but you do and you should. Many customers have trouble making a decision or moving on to the checkout page. However, if we segment out this “just browsing” segment, and instead look at the remaining reasons for abandonments we get the following distribution: Most of these will abandon even before they initiate the checkout flow. Why Customers Abandon CartsĪccording to latest quantitative study by Baymard Institute, 58.6% of US online shoppers have abandoned a cart within the last 3 months because “I was just browsing / not ready to buy”. In this post, we'll discuss the tactics you can use to re-engage your shoppers and persuade them to click that 'Buy Now' button. Whatever the reason, you've worked too hard to get to this stage to let the customer walk away. It could also be something more controllable - shipping takes 4-6 weeks? - a certain item has just become out-of-stock or creating a user account just took too long. It could be a distraction out of your hands: time to pick the kids up from school a phone call out of the blue or maybe a quick bank balance check before making a purchase. There are many reasons why a session could end. The window has been closed and the session has ended. The heat map shows the cursor hover over the 'Buy Now' button. Your intelligent recommendation engine has led the shopper to accumulate an above-average order value as they continue to click 'Add to Shopping Cart'. Through your painstakingly designed PPC ads, a dream customer has reached your site.Īfter quickly finding what they were looking for, by means of your easy-to-navigate website, the shopper has been drawn to the perfect pair of shoes to go with that handbag, and what about that cashmere sweater? The carefully constructed customer journey has led them this far and all that's left to do is to hit the 'Buy Now' button.

The frustrating part about abandoned shopping carts is how close the shopper is to conversion.

Bloom carts